Preszler & BunchSeptember 17, 2018 10:31 pm Leave your thoughts
In January of this year, i3 Global started managing Social Media Marketing and designed a website for Preszler & Bunch, PLLC.
A local law firm, Preszler & Bunch has years of combined experience in multiple practice fields including Social Security Disability, Workers’ Compensation, Criminal Defense, Commercial & Business Law, Estate Planning, and Personal Injury.
After meeting with Mark Bunch, Terry Preszler, and Nichole Preszler, our designers created a style guide with a tone, color scheme, font choices, and started working on a new website. The result is a professional but modern website with a unique brand identity and easy navigation. Someone searching for local attorneys will be able to find the website, read about the law firm, and fill out an intake form to be contacted by one of the attorneys with a legal plan.
Heath used provided photos to created a banner image with simple gold rectangle shapes that pull the eye in and a dynamic courthouse background that really sets the tone. Gold and shades of blue were chosen for the color scheme and can be found incorporated in both the website, print and digital ads, and social media posts.
The website is user friendly with a contact form specific to Social Security Disability and a general contact form to be contacted by one of the attorneys. Each practice area has its own page with helpful information and each Attorney has a page that breaks down their specialty, bar admissions, honors and awards, etc.
The website was made to feel inviting and informative. Heath describes his inspiration as “using a trendy palette of Gold tones to set a modern but established feel”. He says he was aiming for “High class with notes of trust and legacy.” Heath definitely pulled that off, as usual!
I handled the Social Media Management and Content Creation of Preszler & Bunch’s social platforms from January to September until Tracie took over. I created an Instagram page and started creating a schedule of posts to gain a following. What I didn’t realize was how different marketing a law firm is to any other business, and how steep of a learning curve it was going to be.
First, you need to know what questions people might have and provide an answer to them before they ask. We practice inbound marketing by providing content that builds trust and relationships with followers, offers information relevant to client interests, and eventually convert them to leads.
Then you must promote the law firm’s services, which is difficult when each service has a very specific target audience.
For instance, those who are seeking Social Security Disability services may not be in the same age demographic as those opening a Workers’ Compensation case. Market research was done to hone in on who to market these services to.
Then it’s time to actually get people to see your posts. Unless your followers have clicked “See First” in their follow preferences on your page, your post will most likely be seen by about 1% if your following unless you boost posts.
Boosted posts and Facebook/Instagram ads are a worthy investment to begin growing a following. I created a series of advertisements to run on Facebook and Instagram for different practice areas that provide a steady stream of new fans and website visits, and Tracie is now working on content creation to expand the engagement while I create chat bots and clickfunnels.
Law firms are more complex to market on social platforms. Many lessons have been learned during this project and many will be learned in the future, but that is the way things go in a constantly-progressing industry like marketing! We’ve tweaked our strategies along the way to find what is working, have remained flexible, and it will only grow from here!
— Cat Hahn, i3 Global Marketing & Communications Analyst