Signs are the most effective, yet least expensive form of advertising for a small business.
A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
Signs are always on the job for you, advertising 24 hours a day, 365 days a year.
People often judge a business by how it looks on a sign.
Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence.
We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.